Dubai, United Arab Emirates – December 22, 2025 – The Professional Tennis Players Association (PTPA) today announced the opening of an office in Dubai, expanding its global footprint and strengthening its commitment to serving players across the globe.
Created by players, for players, the PTPA unites professional men’s and women’s tennis players to advance transparency, fairness, and collective representation across the sport. The organization supports player well-being on and off the court, with a focus on health and safety, scheduling, rules, purses, benefits, and education.
The Dubai office builds on the success of the PTPA’s 2024 Global Services pilot, transitioning the program into a permanent regional presence. The office will provide year-round, on-the-ground support for players and will be overseen by Tarik Koubaa, Head of PTPA Global Services. The PTPA will continue to deliver concierge-style assistance for players training or competing away from home, including direct access to player services and local coordination. With in-person services delivered at 25+ tournaments annually across six continents, the expansion reflects growing player demand and the organization’s emphasis on proximity and responsiveness.
“This expansion is about meeting players where they are,” said Ahmad Nassar, Executive Director of the PTPA. “With offices in Washington, D.C. and Dubai, and an on-site presence at tournaments worldwide, we’re building a truly global support system for players.”
The expansion also reflects Dubai’s growing role as a global sports and business hub, as the region is increasingly central to cross-sport athlete initiatives. To mark the opening, the PTPA will host a reception on Monday evening for players, partners, and regional stakeholders today at the International Sports & Entertainment Zone (ISEZA) Offices, Dubai World Trade Center.
The PTPA was co-founded by professional players Vasek Pospisil and Novak Djokovic to ensure players have a unified, independent voice in shaping the future of professional tennis.
“When you’re on tour, you’re constantly traveling and training away from home, and the off-court coordination can be just as demanding as competition,” said Pospisil. “This office provides players with real, local support in the region, and it’s a model we hope to build on in other parts of the world.”